VISIT JAPAN Travel & MICE Mart 2018
Business meeting for inbound tourism

Period: Sep. 20 (Thu) - 22 (Sat), 2018
Place: TOKYO BIG SIGHT East Hall 7

Actual number of buyers who participated
No Country and area Number of participants
1 Korea 19
2 Taiwan 15
3 China 33
4 Hong Kong 9
5 Thailand 15
6 Singapore 16
7 Malaysia 10
8 Indonesia 12
9 Philippines 9
10 Viet Nam 6
11 Cambodia 1
12 Myanmar 1
13 India 9
14 Australia 20
15 New Zealand 2
16 United States 28
17 Canada 23
18 Mexico 3
19 Brazil 2
20 United Kingdom 15
21 France 8
22 German 7
23 Russia 30
24 Italy 10
25 Spain 8
26 Austria 1
27 Belgium 2
28 Denmark 3
29 Switzerland 2
30 Netherlands 3
31 Ireland 1
32 United Arab Emirates 1

Total 324 companies (32 countries / regions)

Actual number of MICE buyers who participated
No Country and area Number of participants
1 Korea 2
2 Taiwan 1
3 China 5
4 Hong Kong 1
5 Singapore 1
6 Malaysia 2
7 Indonesia 2
8 Philippines 1
9 Viet Nam 1
10 India 1
11 Australia 2
12 New Zealand 2
13 Canada 2
14 Brazil 1
15 Russia 2
16 Spain 1
17 Belgium 1
18 Denmark 1

Total 29 companies (18 countries/regions)

Actual number of media who participated
No Country and area Number of participants
1 Korea 1
2 Taiwan 1
3 China 3
4 Thailand 1
5 Singapore 1
6 Malaysia 1
7 Philippines 1
8 Vietnam 1
9 India 1
10 Australia 1
11 America 1
12 Canada 2
13 United Kingdom 1
14 France 1
15 Germany 1
16 Russia 1
17 Italy 1
18 Spain 1

Total 21 companies (18 countries/regions)

Actual number of sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 36
2 Aomori 3
3 Iwate 7
4 Miyagi 4
5 Akita 2
6 Yamagata 1
7 Fukushima 2
8 Ibaraki 3
9 Tochigi 8
10 Gunma 4
11 Saitama 4
12 Chiba 18
13 Tokyo 184
14 Kanagawa 12
15 Niigata 6
16 Toyama 3
17 Ishikawa 6
18 Fukui 2
19 Yamanashi 9
20 Nagano 24
21 Gifu 14
22 Shizuoka 8
23 Aichi 14
24 Mie 12
25 Shiga 4
26 Kyoto 29
27 Osaka 37
28 Hyogo 10
29 Nara 5
30 Wakayama 5
31 Tottori 3
32 Shimane 3
33 Okayama 8
34 Hiroshima 5
35 Yamaguchi 2
36 Tokushima 2
37 Kagawa 4
38 Ehime 1
39 Kochi 1
40 Fukuoka 10
41 Saga 2
42 Nagasaki 2
43 Kumamoto 3
44 Oita 5
45 Miyazaki 3
46 Kagoshima 8
47 Okinawa 5
Actual number of sellers who participated (Business category)
No Business category Number of participants
1 Local governments 61
2 Tourism Association 61
3 Tourism Federation 12
4 Regional Promotion Organization 17
5 DMO 29
6 Travel agency / land operator 118
7 Online travel agency (including reservation site) 6
8 Transportation / Transportation 36
9 Accommodation (hotel) 100
10 Accommodation (inn) 15
11 Food and beverage 7
12 Commercial facilities (distribution / retail) 9
13 Activities 15
14 MICE related facilities 2
15 National park 7
16 Park, animal and botanical garden, aquarium 1
17 Museums and museums 1
18 Resort (ski · marine · golf etc) 4
19 Entertainment (watching events, watching sports, etc.) 3
20 Theme park 10
21 management 1
22 Media for foreign visitors to Japan 3
23 IT / communication 4
24 Other 21

Total 543 companies

Actual number of MICE sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 2
2 Chiba 2
3 Tokyo 14
4 Kanagawa 1
5 Gifu 1
6 Shizuoka 1
7 Aichi 1
8 Kyoto 2
9 Nara 1
10 Tokushima 1
11 Kagawa 1
12 Fukuoka 1
13 Okinawa 2
Actual number of MICE sellers who participated (Business category)
No Business category Number of participants
1 Local governments 2
2 Tourism Association 8
3 DMO 1
4 Travel agency / land operator 8
5 Accommodation (hotel) 6
6 MICE related facilities 1
7 Activities 1
8 Other 3

Total 30 companies

Tokyo Tour

Tour period: Sep. 22 (Sat)

Courses and numbers of participants
No Courses Number of participants
Tokyo Tour
1 Ginza / Tsukiji Buyers 172
MICE Buyers 26
Media 19
2 Daiba
3 Ryogoku
4 Hibiya / Shiba Park / Shinagawa
5 Shiba Park / Others

Total 217 persons ( Buyers 172 persons , MICE buyers 26 persons , Media 19 persons )

Familiarization trip

Tour period: Sep. 23 (Sun) - Sep. 25 (Tue), 2018 / Sep. 23 (Sun) - Sep. 26 (Wed), 2018

Courses and numbers of participants
No Courses Number of participants
3 days, 2 nights (Sept.23 – Sept.25) Buyers 241
MICE Buyers 29
Media 21
1 VJTM(1) TOHOKU
2 VJTM(2) GOLDEN ROUTE
3 VJTM(3) CHIBA / KYOTO / OSAKA
4 VJTM(4) HOKURIKU / SHINETSU
5 VJTM(5) CHUBU
6 VJTM(6) CHUGOKU
4 days, 3 nights (Sept.23 - Sept.26)
7 VJTM(7) SHIKOKU
8 VJTM(8) KYUSHU
9 VJTM(9) OKINAWA
10 VJMM(1) HIROSHIMA / OSAKA / KYOTO
11 VJMM(2) NAGOYA / KYOTO / KOBE
12 VJMM(3) MIYAGI / HOKKAIDO
13 VJMM(4) NAGASAKI / FUKUOKA
14 VJTM MEDIA

Total 291 persons ( Buyers 241 persons , MICE Buyers 29 persons , Media 21 persons )