VISIT JAPAN Travel & MICE Mart 2017
Business meeting for inbound tourism

Period: Sep. 21 (Thu) - 23 (Sat), 2017
Place: TOKYO BIG SIGHT East Hall 7

Actual number of overseas buyers who participated
No Country and area Number of participants
1 Korea 19
2 Taiwan 11
3 China 38
4 Hong Kong 10
5 Thailand 20
6 Singapore 18
7 Malaysia 21
8 Indonesia 17
9 Philippines 9
10 Viet Nam 6
11 India 13
12 Sri Lanka 3
13 Australia 20
14 New Zealand 2
15 United States 30
16 Canada 26
17 Mexico 4
18 Brazil 3
19 United Kingdom 14
20 France 14
21 German 14
22 Russia 30
23 Italy 11
24 Spain 9
25 Austria 1
26 Belarus 1
27 Belgium 3
28 Denmark 1
29 Finland 2
30 Switzerland 5
31 Netherlands 3
32 United Arab Emirates 1
33 Online 2

Total 381 companies (32 countries / regions)

Actual number of overseas MICE buyers who participated
No Country and area Number of participants
1 Korea 2
2 Taiwan 1
3 China 5
4 Hong Kong 1
5 Thailand 1
6 Singapore 2
7 Malaysia 2
8 Indonesia 2
9 Viet Nam 1
10 India 1
11 Australia 2
12 United States 2
13 Canada 1
14 United Kingdom 1
15 France 1
16 German 2
17 Spain 1
18 Belgium 1

Total 29 companies (18 countries/regions)

Actual number of overseas media who participated
No Country and area Number of participants
1 Korea 1
2 Taiwan 1
3 China 2
4 Thailand 1
5 Singapore 2
6 Philippines 1
7 Vietnam 1
8 Australia 1
9 America 1
10 Canada 1
11 United Kingdom 1
12 Germany 1
13 Russia 1
14 Italy 1
15 Spain 1

Total 17 companies (15 countries/regions)

Actual number of domestic sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 36
2 Aomori 2
3 Iwate 6
4 Miyagi 3
5 Akita 2
6 Yamagata 3
7 Fukushima 1
8 Ibaraki 3
9 Tochigi 7
10 Gunma 5
11 Saitama 5
12 Chiba 18
13 Tokyo 180
14 Kanagawa 11
15 Niigata 7
16 Toyama 2
17 Ishikawa 4
18 Fukui 2
19 Yamanashi 9
20 Nagano 23
21 Gifu 13
22 Shizuoka 9
23 Aichi 14
24 Mie 7
25 Shiga 5
26 Kyoto 25
27 Osaka 31
28 Hyogo 11
29 Nara 5
30 Wakayama 5
31 Tottori 3
32 Shimane 2
33 Okayama 7
34 Hiroshima 6
35 Yamaguchi 3
36 Tokushima 3
37 Kagawa 5
38 Ehime 1
39 Kochi 1
40 Fukuoka 7
41 Saga 2
42 Nagasaki 3
43 Kumamoto 1
44 Oita 5
45 Kagoshima 7
46 Okinawa 3
Actual number of domestic sellers who participated (Business category)
No Business category Number of participants
1 Local governments 67
2 Tourism Association 55
3 Tourism Federation 17
4 Regional Promotion Organization 14
5 DMO 26
6 Travel agency / land operator 110
7 Online travel agency (including reservation site) 4
8 Transportation / Transportation 40
9 Accommodation (hotel, inn) 108
10 Food and beverage 14
11 Commercial facilities (distribution / retail) 8
12 Tourist facilities 2
13 Experience facility 10
14 MICE related facilities 1
15 Park, animal and botanical garden, aquarium 2
16 Museums and museums 2
17 Resort (ski · marine · golf etc) 6
18 Entertainment (watching events, watching sports, etc.) 4
19 Theme park 7
20 Medical · Beauty 2
21 Green tourism 3
22 management 1
23 Media for foreign visitors to Japan 3
24 IT / communication 2
25 Tourism industry group 2
26 Tourist Information Office 1
27 home stay 1
28 Farmer organization 1

Total 513 companies

Actual number of domestic MICE sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 2
2 Chiba 2
3 Tokyo 16
4 Kanagawa 1
5 Niigata 1
6 Aichi 1
7 Kyoto 1
8 Tottori 1
9 Tokushima 1
10 Fukuoka 1
11 Miyazaki 1
12 Okinawa 2
Actual number of domestic MICE sellers who participated (Business category)
No Business category Number of participants
1 Local governments 1
2 Tourism Association 6
3 Tourism Federation 1
4 Regional Promotion Organization 2
5 Travel agency / land operator 9
6 Accommodation (hotel, inn) 8
7 Food and beverage 1
8 MICE related facilities 1
9 Convention Bureau 1

Total 30 companies

Actual number of PR Participants who participated
No Business category Number of participants
1 Tourism Association 1
2 Regional Promotion Organization 1
3 Travel agency / land operator 6
4 Online travel agency (including reservation site) 2
5 Transportation / Transportation 1
6 Accommodation (hotel, inn) 2
7 Food and beverage 1
8 Experience facility 4
9 Museums and museums 2
10 Theme park 2
11 Media for foreign visitors to Japan 4
12 Travel agency industry group 2
13 IT / communication 2
14 Travel consulting 1
15 Food wholesale / retail trade 1
16 Guide dispatch 1

Total 33 companies

Familiarization trip

Tour period: Sep. 24 (Sun) - Sep. 27 (Wed), 2017
* Implemented to cover overseas buyers and overseas media who participated in the business meeting for inbound tourism.

Courses and numbers of participants
No Courses Number of participants
VISIT JAPAN Travel Mart 2017 Familiarization trip
1 Hokkaido / Doto area Course 30
2 Hokkaido Course 30
3 North Tohoku Course 29
4 Tohoku reconstruction area Course 14
5 Golden Route Course 1 13
6 Golden Route Course 2 29
7 Hokuriku・Shinetsu Course 27
8 Shoryudo Course 25
9 Chugoku area Course 27
10 Shikoku Course 28
11 Kyushu・Kumamoto Course 28
12 Kyushu Course 28
VISIT JAPAN MICE Mart 2017 Familiarization trip
1 Hokkaido Course 7
2 Hokuriku Course 4
3 Golden Route Course 11
4 Okinawa Course 7

Total 337 persons (Overseas buyers 291 persons , Overseas media 17 persons , Overseas MICE buyers 29 persons)