VISIT JAPAN Travel & MICE Mart 2016
Business meeting for inbound tourism

Period: Sep. 21 (Wed) - 23 (Fri), 2016
Place: TOKYO BIG SIGHT East Hall 6

Actual number of overseas buyers who participated
No Country and area Number of participants
1 Korea 18
2 China 36
3 Taiwan 9
4 Hong Kong 9
5 Thailand 20
6 Singapore 16
7 Malaysia 19
8 Indonesia 21
9 Philippines 8
10 Viet Nam 6
11 India 9
12 Australia 18
13 New Zealand 2
14 United States 23
15 Canada 23
16 Mexico 3
17 Brazil 2
18 United Kingdom 14
19 France 8
20 German 5
21 Italy 15
22 Russia 26
23 Spain 12
24 Netherlands 2
25 Switzerland 4
26 Belgium 3
27 Denmark 1
28 Austria 1
29 Online 1

Total 334 companies (28 countries / regions)

Actual number of overseas MICE buyers who participated
No Country and area Number of participants
1 Korea 3
2 China 4
3 Taiwan 1
4 Singapore 3
5 Malaysia 3
6 Indonesia 1
7 New Zealand 1
8 United States 3
9 Canada 1
10 United Kingdom 1
11 German 1
12 Netherlands 1

Total 23 companies (12 countries/regions)

Actual number of overseas media who participated
No Country and area Number of participants
1 China 2
2 Taiwan 1
3 Singapore 2
4 Malaysia 1
5 Australia 1
6 United States 1
7 Canada 2
8 German 1
9 Russia 1

Total 12 companies (9 countries/regions)

Actual number of domestic sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 24
2 Aomori 3
3 Iwate 6
4 Miyagi 4
5 Akita 2
6 Fukushima 1
7 Ibaraki 1
8 Tochigi 8
9 Gunma 5
10 Saitama 4
11 Chiba 10
12 Tokyo 139
13 Kanagawa 10
14 Niigata 6
15 Toyama 2
16 Ishikawa 6
17 Fukui 2
18 Yamanashi 9
19 Nagano 19
20 Gifu 8
21 Shizuoka 4
22 Aichi 11
23 Mie 6
24 Shiga 4
25 Kyoto 17
26 Osaka 17
27 Hyogo 6
28 Nara 4
29 Wakayama 5
30 Tottori 2
31 Shimane 1
32 Okayama 6
33 Hiroshima 5
34 Yamaguchi 2
35 Tokushima 1
36 Kagawa 6
37 Ehime 2
38 Kochi 1
39 Fukuoka 5
40 Saga 2
41 Nagasaki 2
42 Kumamoto 5
43 Oita 5
44 Miyazaki 1
45 Kagoshima 6
46 Okinawa 5
Actual number of domestic sellers who participated (Business category)
No Business category Number of participants
1 Local governments, tourism associations, regional promotion organizations 135
2 Lodging facilities (Hotel / Ryokan) 96
3 Travel agencies, land operators 66
4 Transportation, Transit 28
5 DMO 24
6 Theme park 10
7 Restaurants, bars, and coffee shops 10
8 Commercial facilities (distribution and retail) 6
9 IT and communications 4
10 Experience facilities 4
11 Online travel agencies (including reservation websites) 3
12 Media for non-Japanese tourists visiting Japan 3
13 Entertainment (e.g. theatergoing, attending sporting events) 1
14 Parks, zoos, botanical gardens, aquariums 1
15 Industrial facilities, Plant 1
16 Art museum, museum 1
17 Other 7

Total 400 companies

Actual number of domestic MICE sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 1
2 Tochigi 1
3 Chiba 3
4 Tokyo 13
5 Kanagawa 1
6 Niigata 1
7 Nagano 1
8 Gifu 1
9 Shizuoka 1
10 Aichi 1
11 Kyoto 1
12 Osaka 1
13 Tokushima 1
14 Okinawa 4
Actual number of domestic MICE sellers who participated (Business category)
No Business category Number of participants
1 Local governments, tourism associations, regional promotion organizations 14
2 Accommodations (hotels and inns) 11
3 Travel agencies, land operators 4
4 Transportation, Transit 1
5 Theme park 1

Total 31 companies

Actual number of PR Participants who participated
No Business category Number of participants
1 Tourism associations, Regional promotion organizations 4
2 Accommodations (hotels and inns) 2
3 Travel agencies, land operators 1
4 Transportation, Transit 2
5 Theme park 1
6 IT and communications 3
7 Media for non-Japanese tourists visiting Japan 2
8 Art museum, museum 1
9 Manufacture and sale of HALAL food products 1
10 Advertising and Marketing 1
11 External Trade Organization 1

Total 19 companies

Fam-trips

Tour period: Sep. 24 (Sat) - Sep. 27 (Tue), 2016
* Implemented to cover overseas buyers and overseas media who participated in the business meeting for inbound tourism.

Courses and numbers of participants
No Courses Number of participants
VISIT JAPAN Travel Mart 2016 Familiarization trip
1 Hokkaido (Asahikawa, Otaru, Sapporo) 24. Sep (Sat) - 27. Sep (Tue) 30persons
2 Golden Route (Tokyo, Hakone, Osaka, Kyoto) 24. Sep (Sat) - 27. Sep (Tue) 24persons
3 Hokuriku (Noto, Kanazawa, Toyama) 24. Sep (Sat) - 27. Sep (Tue) 24persons
4 Setouchi (Okayama, Takamatsu, Tokushima) 24. Sep (Sat) - 27. Sep (Tue) 22persons
5 Hakodate and Tohoku (Hakodate, Rikuzentakata, Kesennuma) 24. Sep (Sat) - 27. Sep (Tue) 25persons
6 North Kanto and Tohoku (Nikkou, Ura Bandai, Yonezawa) 24. Sep (Sat) - 27. Sep (Tue) 29persons
7 Kyushu Ⅰ [South] (Kumamoto, Hitoyoshi, Kirishima, Kagoshima) 24. Sep (Sat) - 27. Sep (Tue) 29persons
8 Kyushu Ⅱ [North] (Yufuin, Beppu, Karatsu, Fukuoka) 24. Sep (Sat) - 27. Sep (Tue) 24persons
9 Okinawa and Tokyo (Okinawa, Tokyo) 24. Sep (Sat) - 27. Sep (Tue) 26persons
10 Sendai and Matsushima (Hiraizumi, Shiogama, Matsushima) 24. Sep (Sat) - 26. Sep (Mon) 12persons
VISIT JAPAN MICE Mart 2016 Familiarization trip
1 Hokkaido (Sapporo, Otaru, Chitose) 24. Sep (Sat) - 27. Sep (Tue) 4persons
2 Tohoku (Sendai, Matsushima, Shiogama) 24. Sep (Sat) - 27. Sep (Tue) 3persons
3 Chiba (Kisarazu, Makuhari, Maihama) 24. Sep (Sat) - 27. Sep (Tue) 4persons
4 Hiroshima (Hiroshima, Miyajima, Kobe) 24. Sep (Sat) - 27. Sep (Tue) 4persons
5 Kita Kyushu (Fukuoka, Kokura, Kitakyushu) 24. Sep (Sat) - 27. Sep (Tue) 9persons

Total 269 persons (Overseas buyers 235 persons , Overseas media 12 persons , Overseas MICE buyers 22 persons)