VISIT JAPAN Travel & MICE Mart 2015
Business meeting for inbound tourism

Period: Sep. 25 (Fri) - 27 (Sun), 2015
Place: TOKYO BIG SIGHT East Hall 6

Actual number of overseas buyers who participated
No Country and area Number of participants
1 Korea 19
2 China 39
3 Taiwan 9
4 Hong Kong 9
5 Thailand 25
6 Singapore 15
7 Malaysia 22
8 Indonesia 28
9 Philippines 11
10 Viet Nam 6
11 India 9
12 Australia 17
13 New Zealand 2
14 United States 18
15 Canada 19
16 Mexico 2
17 Brazil 2
18 United Kingdom 8
19 France 9
20 German 5
21 Italy 7
22 Russia 25
23 Spain 2
24 Switzerland 2
25 Belgium 2
26 Denmark 1
27 Online 4

Total 317 companies (26 countries/regions)

Actual number of overseas MICE buyers who participated
No Country and area Number of participants
1 Korea 3
2 China 2
3 Taiwan 1
4 Hong Kong 2
5 Thailand 1
6 Singapore 2
7 Malaysia 3
8 Indonesia 2
9 Australia 1
10 United States 4
11 Canada 1
12 United Kingdom 1
13 France 1
14 Spain 1

Total 25 companies (14 countries/regions)

Actual number of overseas media who participated
No Country and area Number of participants
1 China 1
2 Taiwan 1
3 Thailand 1
4 Singapore 1
5 Malaysia 1
6 Australia 1
7 United States 1
8 Canada 1
9 United Kingdom 1
10 German 1
11 Italy 1

Total 11 companies (11 countries/regions)

Actual number of domestic sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 33
2 Aomori 5
3 Iwate 3
4 Miyagi 2
5 Fukushima 1
6 Ibaraki 2
7 Tochigi 8
8 Gunma 4
9 Saitama 4
10 Chiba 16
11 Tokyo 119
12 Kanagawa 12
13 Niigata 3
14 Toyama 2
15 Ishikawa 2
16 Fukui 2
17 Yamanashi 6
18 Nagano 20
19 Gifu 9
20 Shizuoka 7
21 Aichi 12
22 Mie 8
23 Shiga 4
24 Kyoto 13
25 Osaka 12
26 Hyogo 7
27 Nara 5
28 Wakayama 5
29 Tottori 1
30 Shimane 2
31 Okayama 7
32 Hiroshima 6
33 Yamaguchi 1
34 Tokushima 1
35 Kagawa 6
36 Kochi 1
37 Fukuoka 5
38 Saga 2
39 Nagasaki 1
40 Kumamoto 3
41 Oita 4
42 Miyazaki 1
43 Kagoshima 2
44 Okinawa 4
Actual number of domestic sellers who participated (Business category)
No Business category Number of participants
1 Local governments, tourism associations, regional promotion organizations 199
2 Hotel 65
3 Ryokan 8
4 Travel agencies, land operators 47
5 Transportation companies 23
6 Commercial facilities, Restaurants 11
7 Green Tourism 7
8 Theme parks, Amusement facility 5
9 Unique Venue 3
10 IT and communication industry, website management 3
11 MICE related facilities 1
12 Sports, Entertainment 1

Total 373 companies

Actual number of domestic MICE sellers who participated (Prefecture)
No Prefecture and area name Number of participants
1 Hokkaido 3
2 Tochigi 1
3 Chiba 2
4 Tokyo 12
5 Kanagawa 2
6 Niigata 1
7 Gifu 1
8 Shizuoka 1
9 Aichi 1
10 Tokushima 1
11 Fukuoka 1
12 Oita 1
13 Miyazaki 1
14 Okinawa 2
Actual number of domestic MICE sellers who participated (Business category)
No Business category Number of participants
1 Local governments, tourism associations, regional promotion organizations 14
2 Accommodations (hotels and inns) 9
4 Travel agencies, land operators 4
11 MICE related facilities 3

Total 30 companies

Actual number of PR Participants who participated
No Business category Number of participants
1 Local government 1
2 Commercial facilities 1
3 Lodging facilities 9
4 Wedding business 1
5 Transportation/Transit 4
6 Travel agencies, land operators 2
7 Media agencies for foreign visitors to Japan 2
8 IT and communication industry 2
9 Online travel agencies 2
10 External Trade Organization 1
11 Bank 1

Total 26 companies

Fam-trips

Tour period: Sep. 28 (Mon) - Oct. 01 (Thu), 2015
* Implemented to cover overseas buyers and overseas media who participated in the business meeting for inbound tourism.

Courses and numbers of participants
No Courses Number of participants
VISIT JAPAN Travel Mart 2015 Familiarization trip
1 Northeastern Hokkaido Course (Shiretoko, Abashiri, Lake Akan) 28. Sep (Mon) - 01. Oct (Thu) 28 persons
2 North Tohoku・ Southern Hokkaido Course(Tono, Misawa, Hakodate) 28. Sep (Mon) - 01. Oct (Thu) 29 persons
3 Golden Route Course (Tokyo, Osaka, Kyoto) 28. Sep (Mon) - 01. Oct (Thu) 26 persons
4 Hokuriku, Takayama Course (Unazuki, Takayama, Kanazawa) 28. Sep (Mon) - 01. Oct (Thu) 28 persons
5 Mie, Wakayama Course (Shima, Kumano, Koyasan) 28. Sep (Mon) - 01. Oct (Thu) 22 persons
6 Sanyo, Shikoku Course (Kurashiki, Tokushima, Himeji) 28. Sep (Mon) - 01. Oct (Thu) 30 persons
7 Kyushu Course (Ibusuki, kirishima, Miyazaki) 28. Sep (Mon) - 01. Oct (Thu) 23 persons
8 Experience of Japanese Culture・Hotel Inspection Course (Tokyo) 28. Sep (Mon) - 29. Sep(Tue) 12 persons
9 Experience of Tokyo Downtown Culture Course (Tokyo) 28. Sep (Mon) 4 persons
VISIT JAPAN MICE Mart 2015 Familiarization trip
1 Central Hokkaido Course (Niseko, Furano, Sapporo) 28. Sep (Mon) - 01. Oct (Thu) 5 persons
2 Golden Route Course (Tokyo, Kyoto, Hiroshima) 28. Sep (Mon) - 01. Oct (Thu) 5 persons
3 Tohoku Course (Misawa, Hanamakionsen, Sendai) 28. Sep (Mon) - 01. Oct (Thu) 4 persons
4 Hokuriku, Kanazawa Course (Kanazawa, Takayama, Kyoto) 28. Sep (Mon) - 01. Oct (Thu) 4 persons
5 Kyushu Course (Nagasaki, Yufuin, Fukuoka) 28. Sep (Mon) - 01. Oct (Thu) 4 persons

Total 224 persons (Overseas buyers 192 persons , Overseas media 10 persons , Overseas MICE buyers 22 persons)