VISIT JAPAN Travel Mart 2010
Business meeting for inbound tourism

Period: Nov. 25 (Thu) - 26 (Fri), 2010
Place: Makuhari Messe, International Exhibition Hall 8

Actual number of overseas buyers who participated
No Country and area Number of participants
1 China 41
2 Korea 22
3 Hong Kong 11
4 Taiwan 21
5 Thailand 22
6 Viet Nam 2
7 Philippine 1
8 Singapore 15
9 Malaysia 7
10 Indonesia 4
11 India 3
12 Australia 13
13 New Zealand 1
14 United Kingdom 11
15 Ireland 1
16 Netherlands 1
17 France 8
18 Italy 9
19 Spain 4
20 German 11
21 United States 12
22 Canada 13
23 Russia 16
24 Stationed in Japan 11

Total 260 companies (23 countries/regions)

Actual number of overseas media who participated
No Country and area Number of participants
1 China 6
2 United States 4
3 Canada 3
4 Australia 2
5 Singapore 2
6 German 2
7 Russia 2
8 Korea 2
9 United Kingdom 1
10 India 1
11 Thailand 1
12 Taiwan 1
13 France 1
14 Malaysia 1
15 Hong Kong 1

Total 30 companies (15 countries/regions)

Actual number of domestic sellers who participated
No Prefecture and area name Number of participants
1 Hokkaido 32
2 Aomori 1
3 Iwate 3
4 Miyagi 4
5 Akita 1
6 Yamagata 2
7 Fukushima 1
8 Ibaraki 4
9 Tochigi 10
10 Gunma 10
11 Saitama 3
12 Chiba 14
13 Tokyo 117
14 Kanagawa 11
15 Niigata 8
16 Nagano 10
17 Yamanashi 5
18 Shizuoka 9
19 Toyama 1
20 Ishikawa 5
21 Fukui 1
22 Gifu 5
23 Aichi 9
24 Mie 5
25 Shiga 2
26 Kyoto 17
27 Osaka 23
28 Hyogo 5
29 Nara 1
30 Wakayama 2
31 Tottori 1
32 Shimane 1
33 Okayama 2
34 Hiroshima 11
35 Yamaguchi 1
36 Tokushima 2
37 Fukuoka 2
38 Kumamoto 1
39 Ooita 2
40 Miyazaki 1
41 Kagoshima 3
42 Okinawa 8
43 Theme 14

Total 370 companies (375 corners)

Fam-trips

Tour period: Nov. 27 (Sat) - 30 (Tue), 2010 * Common to all courses: 3 nights, 4 days
* Implemented to cover overseas buyers and overseas media who participated in the business meeting for inbound tourism.

Courses and numbers of participants

No Courses Number of participants
1 Golden Route (for beginners) 21
2 Golden Route (for repeaters) 10
3 Southern part of Hokkaido (ski resort and southern golden route) 30
4 Travelling down through Japan (Wakura, Kanazawa, Shirakawago & Hida Takayama) 32
5 Kobe & Kyoto - Experiencing Japanese culture 24
6 Excursion of Southern Kyushu (Kagoshima & Miyazaki) 29
7 Exploring "Churaumi" - Visit to isolated islands 28
8 "Cool Japan" - Rediscovering Tokyo 12
9 San-in (Health tourism and visit to filming sites) 19
10 Inspection of facilities in the suburban Kanto District (Kinugawa, Kusatsu, Mt. Fuji) 9
11 Route across the Northern Tohoku District (Oga, Hachimantai, Sanriku Coast) 24

Total 238 persons (207 overseas buyer companies, 30 overseas media)