Japan is currently implementing the Visit Japan project based on public-private cooperation, thereby providing people in other countries with information on Japan’s tourist attractions and supporting the development of attractive travel products and services in Japan. The goal we seek to achieve is welcoming 15 million foreign visitors per year to Japan in 2013, 20 million in 2016, 25 million in 2019, and 30 million later in the future. As part of such efforts, we will hold the Visit Japan Travel Mart, an inbound business fair involving foreign travel agencies providing trips to Japan, overseas media agencies from the countries and regions covered by the Visit Japan project (i.e., South Korea, Taiwan, China, Hong Kong, Thailand, Singapore, India, Malaysia, the U.S., Canada, France, the U.K., Germany, Russia, Australia), and representatives of Japan’s travel industry, in order to develop more tours and increase foreign visitors to Japan. This business fair will facilitate efficient meeting planning through an Internet-based appointment matching system, and we feel confident that this event will help develop new tourism products for visits to Japan. We strongly urge you to take advantage of Visit Japan Travel Mart 2011 as an opportunity to exchange information and opinions about trips to Japan.

Invitation is extended to buyers in the 15 markets covered by the Visit Japan project (i.e., South Korea, Taiwan, China, Hong Kong, Thailand, Singapore, India, Malaysia, the U.S., Canada, France, the U.K., Germany, Russia, Australia), who will be selected and approved by the Japan National Tourism Organization (JNTO). Buyers from Taiwan will be selected by the Secretariat and approved by JNTO. Parties accompanying buyers from the above markets and buyers from markets other than the above must pay their own expenses (except for official events such as the opening ceremony), and may participate in the event only upon the approval of JNTO.
* Detailed rules on participation can be found here

Invitation is extended to media agencies in the 15 markets covered by the Visit Japan project (i.e., South Korea, Taiwan, China, Hong Kong, Thailand, Singapore, India, Malaysia, the U.S., Canada, France, the U.K., Germany, Russia, Australia), which will be selected and approved by the Japan National Tourism Organization (JNTO). Media agencies from Taiwan will be selected by the Secretariat and approved by JNTO. Parties accompanying media agencies from the above markets and media agencies from markets other than the above must pay their own expenses (except for official events such as the opening ceremony), and may participate in the event only upon the approval of JNTO.
* Detailed rules on participation can be found here.

A seller must be a representative of a prefecture, prefectural tourism association or federation, tourism-related organization, travel agency, transportation company, public transport operator (e.g., railroad, aviation, car-rental company, bus company, marine transport company), theme park, tourist facility (e.g., ski resort, golf course, hot spring resort), urban commercial facility, such accommodation facilities as hotels and inns, and other tourism industry businesses operating in Japan. Sellers must also be capable of conducting specific negotiations with an overseas buyer on the acceptance of foreign visitors.

Familiarization trips (Schedules vary depending on the course.)
* See related information on familiarization trips for details.

3:30 p.m. – 4:00 p.m.	Seller orientation
4:00 p.m. – 6:00 p.m.	Setup and preparation of the seller section
5:30 p.m. – 6:00 p.m.	Buyer orientation / media orientation

9:00 a.m. – 9:30 a.m.	Opening ceremony
9:30 a.m. – 11:30 a.m.	Appointed Meetings by appointment (buyer-fixed)
11:30 a.m. – 12:00 p.m.	Free time for meetings (seller-fixed)
12:00 p.m. – 1:30 p.m.	Lunch
1:30 p.m. – 4:30 p.m.	Appointed Meetings by appointment (buyer-fixed)
4:30 p.m. – 5:00 p.m.	Free time for meetings (seller-fixed)

9:30 a.m. – 10:15 a.m.	Meetings by appointment (buyer-fixed)
10:15 a.m. – 12:00 p.m.	Free time for meetings (seller-fixed)
12:00 p.m. – 1:30 p.m.	Lunch
1:30 p.m. – 3:30 p.m.	Meetings by appointment (buyer-fixed)
3:35 p.m. – 5:00 p.m.	Free time for meetings (buyer-fixed)

Pacifico Yokohama
Location: 1-1-1 Minato Mirai, Nishi-ku. Yokohama, Kanagawa, Japan
http://www.pacifico.co.jp/english/index.html

Exhibition Hall D

Buyers and sellers:	Annex Hall F201 – F204
Media agencies:	Harbor Lounge A (media room)

See Access on the website of Pacifico Yokohama at:

*The closing date for the registration of buyers and media people in the China, Hong Kong and Taiwan markets has been extended to September 30.
You can make a provisional registration using the 'Registration' tab on this website. An 'application form for provisional registration' will be sent automatically to your registered email address. Please enter the basic information to complete your provisional registration. When your provisional registration is complete, the Secretariat will examine the information provided for approval. If approved, an 'approval email' will be sent to you in about a week. You will then proceed to the registration of detailed information.

*The closing date for the registration of buyers and media people in the China, Hong Kong and Taiwan markets has been extended to September 30.
Register detailed information after receiving approval of your application for registration. This information will be used when requesting an appointment, printed in materials distributed at the fair, and for other purposes. Please note that failure to register the necessary information may hold up the meeting scheduling process. (The deadline for registration must be strictly observed.)

The first 'matches' for meetings will be made by the matching system based on meeting requests made by the participants. Select the parties with whom you wish to hold meetings and complete the registration for your request. Please note that failure to register this request may hold up the meeting scheduling process. (The deadline for registration must be strictly observed.)

The second 'matches' for meetings after confirmation of the first round of requests is to fill the free time between individual sessions with meetings scheduled based on requests made among the participants. Select the parties with whom you wish to hold meetings and complete the registration for your request. This information will be sent to the designated party, who will confirm meeting times upon acceptance of your request. You can also view information on requests sent to you from other parties on the webpage after logging in. 'Accept' the requests from the parties with whom you wish to hold meetings.

The Secretariat will manage the registration of section information and personal information, questionnaire surveys, etc. as needed. Please complete the registration by the deadlines.

The business fair offers two ways of holding meetings: 'meetings by appointment' that are held based on schedules confirmed in advance, and 'free time for meetings' that can be held without appointments. The appointed meetings will be held in a 'buyer-fixed' style where meetings are conducted in the buyer section. There are two styles of meetings during free periods. One is a 'buyer-fixed' style where sellers visit certain buyers in the buyer section to hold meetings. The other is a 'seller-fixed’ style where buyers visit certain sellers in the seller section to hold meetings. Both parties will hold meetings according to their own schedules.


* As a general rule, English will be the language used in meetings. Please be responsible for your own communication abilities, so as to make the meetings more effective.
* Japanese sellers capable of communicating only in Japanese will NOT be allowed to participate in the event.
* Prepare your meeting materials in English (and also in other languages if possible).

schedule